Dubelstore.com Digital Transformation Project

Established in 2016, Dubelstore.com had operated for years without regular updates. To enhance marketing activities, optimize visitor flow, and implement a multilingual infrastructure, a comprehensive digital transformation project was launched.

Key deliverables of the project included:

• Multilingual Infrastructure: The website was upgraded to include three new languages: English, French, and Spanish.
• Visitor Management and Segmentation: Custom listing features were developed to better analyze visitor behavior and enable targeted marketing in each language.
• Email Marketing Automation: Automated email templates tailored to visitor segments were designed and integrated into the system.
• Revamped Payment Page: The payment page was redesigned with a focus on user experience (UX) and conversion rate optimization (CRO).
• Shipping and Invoicing Software Integration: Shipping and invoicing systems were incorporated to streamline operational processes.
• SEO and Google Merchant Center: Multilingual SEO improvements were implemented, and Google Merchant Center setups were completed for all supported languages, allowing products to be organically listed on Google.

Results:
Within the first month, the project delivered a 45% increase in visitor traffic. Dubelstore.com also gained organic customer traffic from France and Spain, significantly boosting sales in these markets.

This project not only modernized Dubelstore’s digital presence but also enhanced its competitiveness in international markets.