{"id":5167,"date":"2025-01-20T16:59:47","date_gmt":"2025-01-20T16:59:47","guid":{"rendered":"https:\/\/dika.design\/projects\/dubelstore\/"},"modified":"2025-01-21T18:20:17","modified_gmt":"2025-01-21T18:20:17","slug":"dubelstore","status":"publish","type":"projects","link":"https:\/\/dika.design\/tr\/projects\/dubelstore\/","title":{"rendered":"Dubel Store"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Dubelstore.com Dijital D\u00f6n\u00fc\u015f\u00fcm Projesi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2016 y\u0131l\u0131nda kurulan Dubelstore.com, uzun y\u0131llar boyunca d\u00fczenli g\u00fcncelleme almayan bir altyap\u0131yla hizmet vermekteydi. Pazarlama faaliyetlerini g\u00fc\u00e7lendirmek, ziyaret\u00e7i ak\u0131\u015f\u0131n\u0131 optimize etmek ve \u00e7ok dilli bir yap\u0131ya ge\u00e7i\u015f sa\u011flamak amac\u0131yla kapsaml\u0131 bir dijital d\u00f6n\u00fc\u015f\u00fcm projesi hayata ge\u00e7irildi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proje kapsam\u0131nda:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00c7ok Dilli Altyap\u0131:<\/strong> Siteye \u0130ngilizce, Frans\u0131zca ve \u0130spanyolca olmak \u00fczere \u00fc\u00e7 yeni dil eklendi.<\/li>\n\n\n\n<li><strong>Ziyaret\u00e7i Y\u00f6netimi ve Segmentasyonu:<\/strong> Her dilde ziyaret\u00e7i davran\u0131\u015flar\u0131n\u0131 daha iyi analiz etmek ve hedefe y\u00f6nelik pazarlama yapmak i\u00e7in \u00f6zel listeleme \u00f6zellikleri geli\u015ftirildi.<\/li>\n\n\n\n<li><strong>E-Posta Pazarlama Otomasyonu:<\/strong> Ziyaret\u00e7i segmentlerine uygun otomatik e-posta pazarlama \u015fablonlar\u0131 tasarlanarak sisteme entegre edildi.<\/li>\n\n\n\n<li><strong>\u00d6deme Sayfas\u0131 Yenilemesi:<\/strong> Kullan\u0131c\u0131 deneyimi (UX) ve d\u00f6n\u00fc\u015f\u00fcm oran\u0131 optimizasyonu (CRO) odakl\u0131 olarak \u00f6deme sayfas\u0131 yeniden tasarland\u0131.<\/li>\n\n\n\n<li><strong>Kargo ve Fatura Yaz\u0131l\u0131m\u0131:<\/strong> S\u00fcre\u00e7leri kolayla\u015ft\u0131rmak ve entegre bir yap\u0131 sa\u011flamak i\u00e7in kargo ve fatura yaz\u0131l\u0131m\u0131 siteye dahil edildi.<\/li>\n\n\n\n<li><strong>SEO ve Google Merchant Center:<\/strong> \u00c7ok dilli SEO d\u00fczenlemeleri yap\u0131larak, her dil i\u00e7in Google Merchant Center kurulumlar\u0131 ger\u00e7ekle\u015ftirildi. Bu sayede \u00fcr\u00fcnler, Google platformlar\u0131nda organik olarak listelenmeye ba\u015flad\u0131.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sonu\u00e7lar:<\/strong><br>Projenin ilk ay\u0131nda ziyaret\u00e7i oranlar\u0131nda %45\u2019lik bir art\u0131\u015f sa\u011fland\u0131. Dubelstore.com, \u00f6zellikle Fransa ve \u0130spanya pazarlar\u0131ndan do\u011fal m\u00fc\u015fteri trafi\u011fi kazanarak bu b\u00f6lgelerdeki sat\u0131\u015flar\u0131n\u0131 kayda de\u011fer \u015fekilde art\u0131rd\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu proje, yaln\u0131zca Dubelstore\u2019un dijital varl\u0131\u011f\u0131n\u0131 modernize etmekle kalmad\u0131; ayn\u0131 zamanda markan\u0131n uluslararas\u0131 pazarda rekabet g\u00fcc\u00fcn\u00fc de \u00f6nemli \u00f6l\u00e7\u00fcde y\u00fckseltti.<\/p>\n","protected":false},"featured_media":5089,"template":"","meta":{"_acf_changed":true},"project_category":[56],"class_list":["post-5167","projects","type-projects","status-publish","has-post-thumbnail","hentry","project_category-web-design-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/dika.design\/tr\/wp-json\/wp\/v2\/projects\/5167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dika.design\/tr\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/dika.design\/tr\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dika.design\/tr\/wp-json\/wp\/v2\/media\/5089"}],"wp:attachment":[{"href":"https:\/\/dika.design\/tr\/wp-json\/wp\/v2\/media?parent=5167"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/dika.design\/tr\/wp-json\/wp\/v2\/project_category?post=5167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}