B2B is not B2C with a login
Trade customers expect their own prices, credit terms, reorder lists, approvals and documents. A business-to-business platform has to model accounts and relationships, not only products and carts.
We design the account, pricing and approval logic first, then the storefront that presents it.
Platform or custom build?
Established commerce platforms cover most retail needs well. Custom builds make sense when pricing, configuration or integration requirements go beyond what a platform handles cleanly. Often the answer is a platform for the catalogue and checkout, with custom services around it.
Integrations decide the experience
Accurate stock, correct prices and reliable order status all come from back-office systems. When the website and the ERP, CRM and payment systems are connected properly, customers get answers online and your team stops re-keying data.
Performance and SEO from day one
Speed, clean structure and structured data are architecture decisions, not final polish. We plan rendering, media, caching and URL structure early, and we migrate redirects carefully so existing rankings are protected.






