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Enterprise web & digital commerce Digital platforms built for complex products and customer journeys.

Move beyond a brochure site or isolated storefront. We design high-performance web and commerce platforms connected to content, catalogues, customer data, payments and the operations behind every transaction.

Enterprise delivery · Senior specialists · UK & Türkiye
Enterprise web & digital commerce by Dika Design
02 · When teams call us

Signs it is time to change the system.

Orders are re-keyed into the ERP

Every online order creates manual work and the risk of mistakes.

Trade customers phone for prices

Account-specific prices and stock are not available online.

A slow, heavy website

Pages take too long on mobile, and both visitors and rankings suffer.

Product data in many places

Spreadsheets, the ERP and the website disagree about the same product.

One market, one language

Expanding abroad means copying the whole site and doubling the work.

Visitors leave at checkout

Too many steps, surprises in cost, or payment options that do not fit.

03 · Our approach

Web and commerce capabilities for demanding operations

  1. Experience and operation togetherFront-end journeys are designed with product, fulfilment, content and support workflows in view.
  2. Performance by designArchitecture, media, caching and delivery are treated as product requirements rather than final-stage optimisation.
  3. Built to evolveComposable content, integrations and reusable components support new markets, campaigns and product lines.
A B2B customer portal with orders and deliveries
Built the same way · the Dika Ops customer portal
04 · Capabilities

Sixteen capabilities. One accountable team.

Everything we design, build and run in Web & commerce, delivered by the same senior team.

  • 01

    Enterprise websites

    Fast, structured websites that explain complex offers clearly.

  • 02

    B2B customer portals

    Accounts, reorders, documents and order history for trade customers.

  • 03

    E-commerce platforms

    Online stores built around your catalogue, pricing and fulfilment.

  • 04

    Product catalogue architecture

    Attributes, variants and relations modelled so products are easy to find.

  • 05

    Content management systems

    Editing tools your team can use without developer help.

  • 06

    Headless and composable builds

    Front end and back-office services that can change independently.

  • 07

    CRM and ERP integrations

    Customers, stock, orders and invoices kept in sync with your systems.

  • 08

    Payment integrations

    Card, account and invoice payments with clear reconciliation.

  • 09

    Account and pricing workflows

    Customer-specific prices, credit limits and approval steps.

  • 10

    Search and product discovery

    Search, filters and navigation that lead people to the right product.

  • 11

    Multilingual platforms

    Languages, currencies and market rules managed in one platform.

  • 12

    Technical SEO foundations

    Clean structure, fast pages and structured data from the start.

  • 13

    Analytics and conversion tracking

    Reliable measurement of journeys, funnels and revenue.

  • 14

    Performance engineering

    Pages that load quickly on real devices and networks.

  • 15

    Accessibility implementation

    Interfaces that work with keyboards, screen readers and zoom.

  • 16

    Continuous optimisation

    Regular improvements based on data, tests and feedback.

05 · How an engagement runs

Five steps, visible at every stage.

  1. 01Journey and catalogue discoveryCustomers, products, pricing and the operation behind each order.
  2. 02Architecture and integrationsPlatform choice and the data flows to CRM, ERP and payments.
  3. 03Design system and contentComponents, templates and content structure your team can extend.
  4. 04Build and migrateImplementation, product and content migration, redirects and testing.
  5. 05Launch and optimiseMonitored launch followed by measured improvements.
06 · What you receive

Deliverables you keep, not just a launch.

Every engagement ends with assets your organisation owns and can run without us.

Plan the first phase
  • Information architecture

    Site structure, navigation and URL plan, including redirects.

  • Design system

    Reusable components and templates for pages and campaigns.

  • Web or commerce platform

    The production site, store or portal, ready for your team.

  • Integration layer

    Reliable flows for customers, products, stock, orders and payments.

  • SEO and analytics setup

    Structured data, sitemaps and measurement configured from day one.

  • Optimisation backlog

    Prioritised improvements for conversion, content and performance.

07 · Who it is for

Built for organisations like yours.

Manufacturers selling to trade

Businesses with dealer pricing, large catalogues and repeat orders.

Wholesalers and distributors

Teams handling account customers, credit terms and many products.

Multi-market brands

Companies selling in several countries, languages and currencies.

Service companies with complex offers

Businesses that need to explain, configure and quote what they sell.

B2B is not B2C with a login

Trade customers expect their own prices, credit terms, reorder lists, approvals and documents. A business-to-business platform has to model accounts and relationships, not only products and carts.

We design the account, pricing and approval logic first, then the storefront that presents it.

Platform or custom build?

Established commerce platforms cover most retail needs well. Custom builds make sense when pricing, configuration or integration requirements go beyond what a platform handles cleanly. Often the answer is a platform for the catalogue and checkout, with custom services around it.

Integrations decide the experience

Accurate stock, correct prices and reliable order status all come from back-office systems. When the website and the ERP, CRM and payment systems are connected properly, customers get answers online and your team stops re-keying data.

Performance and SEO from day one

Speed, clean structure and structured data are architecture decisions, not final polish. We plan rendering, media, caching and URL structure early, and we migrate redirects carefully so existing rankings are protected.

FAQ

Web & commerce, answered.

Clear answers before discovery, scoping and delivery begin.

Ask a different question
Do you build both B2B and B2C commerce?

Yes. We design the experience and system logic around the actual customer, pricing, account, ordering and fulfilment model.

Can you integrate our ERP, CRM or product systems?

Yes. Integration planning is part of the architecture so catalogues, customers, orders and operational data do not rely on duplicate manual entry.

Which commerce platform do you use?

The choice depends on catalogue complexity, integrations, content needs, team capability and ownership. We work with established platforms and custom architectures.

Can the platform support multiple languages and markets?

Yes. We can design multilingual content, localised journeys, market-specific catalogues and operational rules where required.

How do you approach performance and SEO?

Information architecture, rendering, media, caching, structured content, crawlability and measurement are included in the technical plan.

Can you redesign without replacing every backend system?

Often yes. We can modernise the customer experience while integrating with existing operational systems, then replace deeper components in stages.

Do you provide optimisation after launch?

Yes. We can continue with analytics, performance, conversion, content systems, new integrations and platform development.

Can you migrate our existing store without losing rankings?

Yes. We map old URLs to new ones, set up redirects, keep structured data and monitor search performance after launch.

Can trade and retail customers use the same platform?

Yes. The same catalogue can serve both, with different prices, payment terms and journeys per customer type.

Can our team edit content without developers?

Yes. We set up content management with reusable components so marketing and product teams can publish on their own.

Build a digital platform that connects customers and operations.

Tell us where the current journey breaks, from product discovery to internal fulfilment. We will define the platform and integration path required.

  • Web, commerce and portals in one capability
  • Integration-led architecture
  • Performance and continuous optimisation