When SMS is the right channel
SMS works best for short, timely messages: reminders, delivery updates, limited offers and event information. People usually read texts soon after they arrive, so timing matters more than length.
Consent and trust
Messages should go only to people who agreed to receive them, with a simple way to opt out every time. Respecting consent protects your brand and keeps the channel effective.
Personal and local
A message that uses the right language, local time and a relevant offer feels useful rather than intrusive. Segmentation and localisation make that possible at scale.
Connecting SMS to your systems
The most useful messages are triggered by real events: a booking, an order or a payment. Connecting SMS to your CRM, store or booking tool sends them automatically at the right moment.





