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Email marketing & automation Email that builds loyalty and grows repeat sales.

Email is a direct way to reach customers without depending on platform algorithms. We plan the strategy, design the campaigns and build automated journeys connected to your CRM and online store, so every send has a purpose.

Enterprise delivery · Senior specialists · UK & Türkiye
Email marketing & automation by Dika Design
01 · Overview

From occasional newsletters to a channel that drives revenue

Strong email marketing combines the right audience, a useful message and good timing. We design the campaigns and automations around real customer behaviour, connect them to your data, and report results in terms of engagement, leads and sales.

02 · When teams call us

Signs it is time to change the system.

Newsletters that nobody opens

Generic messages to the whole list are ignored or deleted.

Carts abandoned without follow-up

Interested shoppers leave and never hear from you again.

Emails landing in spam

Missing authentication and old lists damage your sender reputation.

Customer data in separate tools

Email cannot use what your store and CRM already know.

No time to send regularly

Campaigns happen only when someone finds a free afternoon.

No link between email and sales

Results are measured in opens, not revenue.

03 · Our approach

Email built to connect, convince and convert

  1. Precise targetingCampaigns tailored to real customer behaviour and interests, not one message for everyone.
  2. Focused on returnEvery flow and campaign is planned and measured against business results.
  3. Integrated with your toolsFully synced with your CRM, website, social channels and e-commerce platform.
A shared customer inbox in Dika Ops
Customer email next to the record · Dika Ops
04 · Capabilities

Sixteen capabilities. One accountable team.

Everything we design, build and run in Email marketing, delivered by the same senior team.

  • 01

    Email strategy

    Goals, audiences and a plan for what to send and when.

  • 02

    Campaign design

    On-brand templates that read well on every device.

  • 03

    Copywriting

    Subject lines and content written to be opened and read.

  • 04

    Welcome series

    A first impression that introduces your brand and best offers.

  • 05

    Abandoned cart flows

    Reminders that bring shoppers back to finish their order.

  • 06

    Post-purchase journeys

    Thank-you, review and cross-sell messages after each order.

  • 07

    Re-engagement campaigns

    Messages that win back inactive subscribers or clean the list.

  • 08

    Segmentation

    Audiences grouped by behaviour, interests and value.

  • 09

    Dynamic content

    Products and offers that change with each recipient.

  • 10

    Sign-up forms and pop-ups

    On-site forms that grow your list with consent.

  • 11

    A/B testing

    Subject lines, content and timing tested against each other.

  • 12

    Deliverability

    Domain authentication and list hygiene that keep you out of spam.

  • 13

    CRM and store integration

    Customer and order data synced with your email platform.

  • 14

    Push notifications

    Browser notifications alongside email for timely updates.

  • 15

    Multilingual campaigns

    Messages sent in each subscriber's language.

  • 16

    Reporting

    Opens, clicks, revenue and list growth in one clear report.

05 · How an engagement runs

Five steps, visible at every stage.

  1. 01Audit and goalsCurrent list, platform, deliverability and results reviewed.
  2. 02Strategy and planSegments, automations and a campaign calendar agreed.
  3. 03Setup and integrationForms, data connections, templates and authentication configured.
  4. 04LaunchAutomations switched on and the first campaigns sent.
  5. 05Test and optimiseA/B tests and monthly reporting to improve results.
06 · What you receive

Deliverables you keep, not just a launch.

Every engagement ends with assets your organisation owns and can run without us.

Plan the first phase
  • Email strategy

    Audiences, goals, automations and a campaign calendar.

  • Template library

    Branded, responsive templates for campaigns and flows.

  • Automation flows

    Welcome, cart, post-purchase and re-engagement journeys live.

  • Forms and pop-ups

    Sign-up forms with consent, connected to your list.

  • Deliverability setup

    Sending domain authenticated and list hygiene in place.

  • Performance reports

    Regular reports on engagement, list growth and revenue.

07 · Who it is for

Built for organisations like yours.

Online stores

Shops that want more repeat orders and recovered carts.

B2B companies

Businesses nurturing leads through longer buying cycles.

Service businesses

Firms keeping clients informed and coming back.

Brands with a growing audience

Companies ready to turn followers into customers.

Why email still works

Email reaches people who chose to hear from you, in a channel you control. You decide the timing, the audience and the message, without depending on platform algorithms or ad budgets.

Automation does the steady work

Automated journeys respond to what customers do: signing up, leaving a cart, buying or going quiet. Once built, they run every day and often produce a large share of email revenue.

Segmentation beats volume

Sending fewer, more relevant emails to the right groups improves engagement and protects your sender reputation. Segments based on behaviour and purchase history are the foundation.

Measuring what matters

Opens and clicks show interest, but the real measures are leads, orders and revenue. Connecting email to your store and CRM lets every campaign be judged by business results.

FAQ

Email marketing, answered.

Clear answers before discovery, scoping and delivery begin.

Ask a different question
What is email marketing and why does it matter?

It is a direct channel to people who chose to hear from you. It builds relationships, supports sales and keeps customers coming back without relying on third-party algorithms.

How is email different from social media ads?

Ads depend on platform reach and budget. Email goes to subscribers' inboxes, so you control timing, audience and message, and results are easy to measure.

Why is email important for online stores?

Abandoned cart reminders, product recommendations and personalised offers recover sales and bring customers back after their first order.

Which campaigns work best?

Welcome emails, abandoned cart flows, product updates, loyalty messages and well-planned newsletters are consistently strong.

How do you keep emails out of spam folders?

We set up sending domains and authentication correctly, keep lists clean, respect consent and monitor engagement and complaint signals.

How quickly will we see results?

Automations start working as soon as they go live. Campaign performance improves over the first months as we test subject lines, content and timing.

Do you handle consent and unsubscribe rules?

Yes. Forms, consent records and unsubscribe handling are set up to follow applicable data protection and marketing rules.

Can you work with our current email platform?

Usually yes. We review your platform first and recommend a change only when it limits automation, integration or deliverability.

Do you write and design every email?

Yes, depending on the plan. We produce templates, copy and visuals, and send everything for your approval.

Can email support B2B sales?

Yes. Nurture sequences, product updates and event invitations keep prospects engaged through longer buying cycles.

Let us define the path to better email together.

Automate your email marketing with expert support. Reach your audience more effectively, with campaigns and flows built around your brand and your data.

  • Integrated systems end to end
  • Data-led planning and reporting
  • Content and automation aligned with your goals