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Dubel Store A multilingual store ready for European markets

Dubelstore was founded in Austria in 2016 and sells construction materials and work equipment to all EU member states.

The Dubel Store website
Website
dubelstore.com
Launch
2025
Industry
Building materials and tools
Technology
WordPress, Elementor
Languages
English, French, Spanish
Services
Email marketing, Technical support
The project

The brief, in short.

Established in 2016, Dubelstore.com had operated for years without regular updates. To strengthen marketing, optimise visitor flow and add a multilingual infrastructure, a comprehensive digital transformation project was launched.

+45%visitor traffic in the first month
Key deliverables

What we built and changed.

01

Multilingual infrastructure

The store was upgraded with three new languages: English, French and Spanish.

02

Visitor management and segmentation

Custom listings help analyse visitor behaviour and target marketing in each language.

03

Email marketing automation

Automated email templates tailored to visitor segments were designed and integrated.

04

Revamped payment page

Checkout redesigned around user experience and conversion.

05

Shipping and invoicing integration

Shipping and invoicing software connected to streamline operations.

06

SEO and product listings

Multilingual SEO and product feed setup for every language, so products list organically in search.

Results

What changed for Dubel Store.

Within the first month, visitor traffic rose by 45%, and the store gained organic customers from France and Spain.

  • New marketsOrganic traffic and sales from France and Spain.
  • Smoother operationsShipping and invoicing handled inside connected systems.
  • Repeatable marketingSegment-based email automation running every day.

The project modernised Dubelstore's digital presence and strengthened its competitiveness in international markets.

Next projectShahiqaWomen's fashion · 2023

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